Steve Chasen is a beverage industry veteran with over 25 years of experience building award-winning teams and brands across some of the world’s leading BevAlc companies. Steve spent the early portion of his career in the luxury food and wine space, but since 2006 has focused within the spirits sector (with some champagne thrown in).  

From 2006 through 2016 he worked for Pernod Ricard and Southern Wine and Spirits (in the Pernod dedicated division), the 2nd largest wine and spirits company in the world. There he specialized in Commercial Strategy, Trade Engagement and led an award-winning team of over 100 professionals in the on-premise arena.

From there, he was tapped to build the Trade Marketing function in the US for Campari Group, the 6th largest spirits company in the world, based in Milan. Over 8 years he built world-class teams across the on-premise, off-premise and e-commerce channels as well as creating the industry gold-standard in trade engagement, education and advocacy capabilities. Those teams were twice recognized by IWSR as the best in the United States.  

He then launched the Global Trade Advocacy function, overseeing trade activity in 24 countries. He is now a consultant and advisor in the BevAlc space, providing commercial strategies and insights to a range of beverage companies, banks and funds as well as businesses in adjacent industries.  

He is a founding member of the Cornell Institute of Food and Beverage Management and works closely with the Nolan School where he frequently lectures and advises on a wide variety of initiatives.  

Steve lives in NYC, where he was born and raised, with his wife and 2 children.  

Karlyn Monroe brings over 20 years of experience in the alcohol industry. She has a multi-faceted background with roles in both Brand Marketing and Trade Marketing, with specific expertise in Commercial Planning and Trade Advocacy. She is a process enthusiast at heart who has a track record of delivering commercial success by leveraging her acute understanding of both Marketing and Sales to translate brand strategies into actionable commercial plans.  

She is also known for her ability to quickly identify organizational needs and develop systems to enhance efficiencies. She excels in building and leading powerful teams that transform possibilities into reality.

Karlyn was most recently the Channel and Customer Marketing Director, Strategic Planning and Operations at Campari, where she managed all key below-the-line agencies as well as overhauled their go-to-market capability by designing and deploying a comprehensive planning process for the Company. 

Specialties include: 

• Commercial Planning & Operations

• Agency Management

• Performance Optimization

• On-Trade Sales & Marketing Structure

• Trade Engagement & Advocacy

• Operations Efficiencies

Karlyn currently resides in the Catskills. 

Josh Davis has over 20 years of experience in trade, channel, customer and field marketing in the alcohol beverage category on both the agency and supplier sides.

Most recently, he led a 15-person cross-functional team as the Senior Director, Channel and Customer Marketing, On-Premise for Campari America. During his tenure, he navigated the team through the pandemic and Campari became the fastest-growing supplier in value and volume share in the industry. His team was recognized as the top supplier in Trade Engagement, Advocacy and Education for four straight years by The International Wine and Spirit Record (The IWSR).

Prior to that, he worked in Global Business Development at Pernod Ricard HQ in Paris, developing global customer marketing plans for hotel groups such as Hilton and Marriott as well as iconic nightlife groups like Bagatelle and Cipriani.

In his global role, Josh also led key group on-trade initiatives like the business-side launch of a first-to-market AI platform leveraged by Pernod Ricard’s global affiliates to map their local on-trade market and find efficiencies in their route-to-market structures.

Before his global role, Josh worked extensively with On-Premise National and Regional Accounts in the USA during his time at Pernod Ricard USA and MillerCoors. 

Specialties include:

• Trade Marketing Strategy

• Channel Marketing Strategy

• Customer Marketing Plans and RFPs

• On-Trade Sales & Marketing Structure

• Trade Engagement & Advocacy

Josh currently resides in New York City with his wife and daughter.